Sean Combs' Bad Boy Records Joins Up With Warner Music

It has been announced that Sean ‘Puffy/P.Diddy’ Combs and Bad Boy Records have entered into a joint venture with the Warner Music Group.

He will be aligned with the Atlantic label and will be able to utilize Atlantic’s marketing and promotion, reports AllHipHop.
Warner part of the deal includes Bad Boy’s catalogue and roster of artists including Mario Winans and Carl Thomas.

Combs said in a statement: “I am thrilled to be working with Lyor Cohen and the entire WMG family. It was important for me to have the opportunity to grow Bad Boy, and I can do that with WMG. This is a perfect situation for me and Bad Boy, and I can’t wait to get out there and continue making music history.”

The Bad Boy label has sold over 75 million records since it was founded 10 years ago.

Lyor Cohen has said of the new relationship: “We’re thrilled to welcome Sean and Bad Boy Records to the Warner Music fold. We believe Sean’s entrepreneurial spirit and willingness to push the envelope creatively will be a perfect fit for Warner Music Group. The Bad Boy name has not only stood for hip-hop music for more than a decade, but has evolved into a unique and vital brand.”