by Jason Gregory

MySpace Buys imeem, Integrates Company Into New Music Service

Social network branches out...

 

MySpace Buys imeem, Integrates Company Into New Music Service

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MySpace has confirmed its purchase of online music service imeem.

The company, launched in 2003, will now be migrated into the social-networking website's new music service, MySpace Music.

The platform gives users unlimited, free streaming of music and videos, and the ability to share playlists online.

imeem – a San Francisco based start-up – proved popular because it allowed its 16 million users to stream and share music for free.

The ad-supported service also allowed users to stream songs on websites and listen to internet radio.

MySpace chief executive Owen Van Natta said: "This deal will allow us to leverage imeem's industry leading technology and over time, meaningfully integrate their products into the MySpace Music experience."

MySpace has already begun re-directing imeem's users to MySpace Music, which launched last week.

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