Music and DVD retailer HMV has outlined plans to open 10-15 temporary High Street stores in the run up to Christmas.
The pop-up shops will appear in towns stripped of entertainment retailers following the collapse of Woolworths and Zavvi last year.
The two High Street giants were among the highest profile victims of the credit crunch in the UK.
Simon Fox, HMV chief executive, said: "There are going to be a large number of towns and high streets that won't have an entertainment presence this Christmas."
HMV's temporary stores are expected to close in January, but any that post exceptional Christmas sales may remain in place, according to the Financial Times.
Loughborough and Burnley are among the towns set to gain a temporary store. The other locations have yet to be disclosed.