The Conservatives are hoping to snare the younger British vote by advertising on Spotify.
A 40 second advert will air in-between songs for a week from next Wednesday (October 21) where Tory Party chairman Eric Pickles will speak about debt and urge listeners to vote for them at the 2010 elections.
If you were ever in any doubt about how cool Mr Pickles is then look at the photo above – he wears sunglasses indoors like any reputable rock star AND over his spectacles!
The Tories have astutely swerved the rules which state that political parties cannot advertise on television or radio outside of official election broadcasts before the general election. There is no such rule for the web.
Shadow culture secretary, Jeremy Hunt, said of the move: "We are always looking for new and relevant ways of engaging with people, and I think this Spotify advert adds to an already strong track record of being early adopters when it comes to online communication.
"The growth of Spotify in the UK has been phenomenal. We were particularly impressed with its advertising model and its potential for political campaigning."