Editors have released their own version of Google Earth to promote new album 'In This Light And On This Evening'.
The experience – available here – allows fans to travel to specific areas in London which have been customised with 360 degree images.
The images show the band and a group of their fans performing surreal actives, some of which have hidden meanings relating to the album tracks.
As Gigwise reported yesterday, 'In This Light And On This Evening', the band's third album, is on course to top the UK album chart this Sunday.
Editors are currently on a nationwide UK tour. For ticket details, check out the Gigwise Gig Guide.
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