Apple Attempts To Boost Full-Length Album Sales

Apple is working with major record labels in a bid to devise ways kick start sales of full-length albums.

With plans to add interactive booklets to full-length albums that are bought, the companies are seeking to reverse the modern trend that sees internet users simply download individual tracks, instead of a full album.

The interactive booklets are also set to allow music to be played on computers without the use of iTunes, as well as including videos and photos along with lyrics and are due for a September launch.

The talks, that are reportedly codenamed “cocktail”, are trying to recreate “the heyday of the album when you would sit around with friends looking at the artwork, while you listened to the music” according to one spokesperson.

In the past Apple has attempted to alter buying habits by raising the price hit singles whilst lowering the cost of older tracks in its iTunes catalogue.