Woolworths Is Back! Former High Street Giant Resurrected Online

Former high street giant Woolworths, which last year collapsed into administration, has re-launched as a new online retailer.

The brand has returned following a deal between Shop Direct Home Shopping – owned by the Barclay brothers – and administrators Deloitte.

The new online store is split into three main sections: toys, childrenswear, entertainment and party.

The latter section will stock music goods, including hi-fi's and MP3 players, as well as CDs and DVDs.

The online version of Woolworths also features a pic'n'mix section, dubbed 'click'n'mix', which was one the former high street chain's most popular assets.

Shop Direct group chief executive Mark Newton-Jones said the online store had been stocked following consultation with families across the country.

"Families wanted us to bring back Woolies as soon as possible, so that's what we've done," he added.

The Barclay brothers' retail company Shop Direct Group already boasts an extensive portfolio of online brands.

Woolworths, which had been a fixture in Britain’s towns for 99 years, entered into administration last November.

The company was the first major high-profile retail victim of the global financial crisis.