- by Jason Gregory
- Friday, January 30, 2009
- Photo by: WENN.com
- filed in: Indie
Bob Dylan and Black Eyed Pears star will.i.am have recorded an advert for the drinks company Pepsi.
The advert, which is expected to air during this Sunday's Super Bowl, features a mash-up of Dylan's 'Forever Young'.
Will.i.am will perform over a "visual collage of iconic images celebrating generations past and present" in the advert, Pepsi said.
'Forever Young' was originally released on Dylan's 1974 album, 'Planet Wave'.
Pepsi is understood to have bought a number of advertising spots for the Super Bowl at an estimated cost of £2million per 30 second advert.
This year's Super Bowl will feature a half-time show from Bruce Springsteen, while former American Idol winner Jennifer Hudson will also perform.
As previously reported on Gigwise, Dylan earlier this week gave permission for his song, 'Blowin' In The Wind', to be used in an advert for the Co-op.
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