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The Ministry of Sound have backed a new scheme to install ringtone creation as part of the school curriculum.

The Phonebrain programme, put forward by industry regulator PhonepayPlus, is intended to help children develop better business acumen around premium-rate numbers.

It is also hoped children will learn how to use the services.

The Ministy of Sound is to assist Phonebrain by giving free downloads and lesson plans to the schools.

Dominic Evans, Assistant Head of Sixth Form at Business Academy in Bexley, told the Register: "The kids are really engaged and love using the technology to create their own personal ringtones.

“We have to drag them away when the bell rings.”