Academy Group Signs Music Venue Deal With Mobile Phone Giant

The Academy Music Group has unveiled a new deal which will see its eleven music venues across the UK renamed from next year.

The deal with O2, which begins in January, includes London's Brixton Academy and the Birmingham Academy.

Customers of the mobile phone company, which also owns the O2 Arena, will get priority tickets at venues as part of the deal.

O2 users will be given a two day pre-sale before tickets go on general sale to non-O2 customers.