Channel 4 Abandon Digital Radio Ambition Amid Advertising Slump

Three channels are scrapped...

by Jason Gregory
Friday, October 10, 2008
filed in:

Channel 4 Abandon Digital Radio Ambition Amid Advertising Slump

Channel 4 have scrapped plans to move into the digital radio market because of a sharp fall in advertising revenues.

The broadcaster had hoped to launch three stations, beginning with E4 Radio next Spring.

Channel 4 chief executive Andy Duncan said the decision, which will see the loss of 15 jobs, had been taken “very reluctantly”.

But he didn't discount the broadcaster launching the stations at a later date.

It's understood the decision will help save the broadcaster almost £10million in 2009, the BBC reports.

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