YouTube have unveiled plans to allow users the chance to download music and other content via the website.
The new feature enables users to buy content related to the video they're watching from stores such as iTunes and Amazon.
When it launches later this year, the download links will only initially appear alongside videos by artists signed to EMI and Universal Records.
Bakari Brock, a spokesperson for YouTube, told the New York Times that the feature will mean people won't have to leave the website in order to buy a song.
Initially the feature will only be available in the US.
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