Sales of Elbow's Mercury Music Prize winning album 'The Seldom Seen Kid' rose 260 percent overnight, it's been revealed.
The band's fourth album beat the likes of The Last Shadow Puppets, Radiohead and Laura Marling to take the prize at a ceremony in London.
The band described winning the prize last night as “quite literally the best thing that’s ever happened to us.”
A host of other less commercially well-known acts have also received a sales boost as a result of being nominated.
Sales of Burial's 'Untrue' climbed 880 percent overnight, while the Portico Quartet's 'Knee Deep in the North Sea' rose by 690 percent.
Julian Monaghan, Music Manager at Amazon, said: “The Mercury Prize is judged on musical merit rather than sales but this album has been met with as high a level of public demand as it has critical acclaim.”
You can see highlights from the awards ceremony HERE.
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