- by Victoria Tsigonis
- Thursday, July 24, 2008
- filed in: Rock
The Pretenders have announced the details on their ninth album, ‘Break Up The Concrete’.
The album, the band’s first in 6 years, sees singer Chrissie Hynde collaborating with a group of new musicians.
Taking a unique approach to the promotion of the album, their label Shangri-La Music has launched a massive MP3 campaign to get the music out to the masses. Each week, one new track will be released through a different online portal for free download.
"The oldest and most basic form of exposing music is through word of mouth and the newest way is through the internet”, says Shangri-La's Jeff Ayeroff. “This campaign combines both word of mouth and the muscle of 11 major online media partners and will allow people to hear how truly great this album is. Anyone who hears any of the tracks on Break Up The Concrete is going to tell everybody about it."
‘Break Up The Concrete’ will be released on September 23.
.jpg)
Ozzfest To Have All Star Tribute To Dimebag Darrell... Next 
BuyThe Pretenders T Shirts now!
White Lies Storm London's Brixton Academy - PHOTOS
Arctic Monkeys Take Humbug To Wembley Arena - Photos
Lily Allen Takes A Tumble and Pours Herself A Pint In Manchester
Register now and have your comments approved automatically!