Organisers behind some of the UK's most revered festivals have joined forced to take on their more powerful counterparts.
The alliance, which includes Bestival, Creamfields an the Rock Ness festival, will see the events work together to promote more cost effective events.
Leicester's Summer Sundae and Electric Picnic are also involved in the partnership, which also aims to make events greener.
Rob Da Bank, the curator of Bestival, said it was important for smaller festivals to “ride out the problems and make them better for the customer”.
Already this year a number of independent festivals have been forced to postpone their events as a result of low ticket sales.
James Barton, owner of Creamfields, said the alliance was a “real opportunity” to help “deliver exciting business ideas.”
For all the latest information on this summer's festivals, check out our new look Festival Guide.