Ministry Of Sound 'Striptease Advert' Broadcast Inappropriately

A television advert for Ministry of Sound that showed a woman dressed in school uniform stripping was shown inappropriately, an advertising body has ruled.

The Advertising Standards Agency said they received two complaints from viewers who were concerned that children may have been watching the advert when it was broadcast.

The “sexually provocative” advert, which was shown on satellite TV and could be downloaded to a mobile phone, featured clips from the video to HtwoO's 'What's It Gonna Be'.

In it a woman in red lingerie performs a striptease for a man in a school classroom.

The advert was originally broadcast without time restriction.

Although the ASA said they did not consider that the advert would cause harm or distress, they did acknowledge that “it was inappropriate to be seen by younger children and therefore considered that an 'ex-kids' restriction would have been more appropriate."

The Hits, the satellite channel that originally broadcast the advert, said it was the longer showing the advert, reports the BBC.