British trio South have become embroiled in a legal battle with the cigarette brand Camel over a misunderstanding that occurred during their recent performance at SXSW.
The band, who have risen to success in the states over the course of their fifteen year career, agreed to headline a corporate show for Camel Cigarettes at this year's SXSW festival for around £10,000.
However after seeing a female audience member at the gig with a Camel tattoo branded on her arm, Joel, one of the two lead singers of the band, joked through the microphone, "Don't smoke, it's bad for you".
Though just intended as a flippant remark, South were told by Camel representatives when they left the stage that the comment meant they wouldn't be paid, and have come home to face a serious legal battle.
Ironically, singer Joel does actually smoke, despite having advised the crowd against it. His comment could end up costing South a serious paycheck.
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