- by Jason Gregory
- Tuesday, February 05, 2008
- filed in: Indie
Eels’ plans to broadcast the shortest advert in Super Bowl halftime history were annulled over safety concerns, it has emerged.
The band had hoped to broadcast a one second advert for their recent 'Meet The Eels' collections but were told at the last minute that the clip couldn’t be accommodated.
“In the end we were told that the NFL would have to find 29 other advertisers to buy 1 second spots to fill a standard 30 second advertising slot and that they do not sell advertising time by the second,” explained Eels frontman Mark Oliver Everett.
Everett added that television broadcasters had “also noted that a rapid fire 30 second segment of thirty 1 second commercials could cause people with certain medical conditions to have seizures and that it was against network regulations.”
The length of the advert, which would have cost almost $100,000 a second, would have meant that viewers would have only seen one syllable before the next advert began.
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