Infamous rock publicist Paul Wasserman, who has worked with the Rolling Stones, has died of respiratory failure.
Wasserman – also known as ‘Wasso’ – had also worked with Bob Dylan and The Who during his illustrious career.
Music critic Robert Hilburn told the Los Angeles Times that Wasserman was “the most important rock publicist in town.”
"He was a brilliant media strategist who helped usher rock and roll into an era of new respectability."
He added: “Rock and roll was this rowdy kind of thing, and he was somehow able to make the mainstream press more interested."
Despite his famous clients, Wasserman ended his career in 2000 after it emerged that he had tried to sell shares in investment projects that he claimed were backed by celebrities.
He was sentenced to six months in jail and ordered to pay restitution, reports the BBC.
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