Lily Allen has been signed up as the new face and body of Agent Provocateur lingerie.
The singer will follow in the footsteps of Kate Moss, Maggie Gyllenhaal and Dita Von Teese when her campaign for the company, shot yesterday on Wednesday (November 6) is released next spring.
Lily - who reportedly received a whopping six-figure sum for the deal - has put her recent weight loss down to hypnosis.
And the 22-year-old singer also credited new boyfriend Chemical Brothers star Ed Simons for helping her shed the weight, giggling: "Me losing weight is down to love. I probably shouldn't say the word love, actually. I'm in 'like'. We like each other a lot!"
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