- by Daniel Melia
- Tuesday, November 06, 2007
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New statistics have shown that 62% of the people who downloaded ‘In Rainbows’ from the radiohead website paid nothing for the album.
Only 38% of visitors to the site paid for the album in the first twenty nine days since its release and of those the majority paid less than £2.
The new stats come from ComScore who followed the traffic to inrainbows.com from the day of release on October 10.
They found that of those that paid 17% stumped up $4 or less. 6% paid between $4.01 and $8, 12% paid between $8.01 and $12 and 4% paid more than $12.
The findings also state that those people who paid more than $8 accounted for around 79% of the revenue generated by the download.
However, the research did not include those people who purchased the box set and the thousands that download the album for free from various other websites.
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- All I can say is miserable bastards; I’m not personally a Radiohead fan, but were it an artist that I was into I would have paid a fiver as an absolute minimum - anything less is an insult...
- Why pay for it now, when I will buy it for the extra disc when it’s in the shops.
- I am curious about how many people actually downloaded the album. I think the higher the # the downloads the more the statistics will swing to a higher number of people downloading for free. I would also be curious about Discbox sales.
- part 1: Does ComScore have access to Radiohead’s logs, or are these estimates? The statics say that 38% percent of visitors paid for the album. Did 100% of visitors download the album? Very unlikely. Could they track unique and repeat visitors using different computers? Not possible.
Do the statistics account for people like myself who downloaded the album, tested it, and then returned two weeks later to pay for it? Doubtful.
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