A poll of in excess of 3,000 people on a Record of the Day website has found that the average price a Radiohead fan paid for a copy of ‘In Rainbows’ was £4.
Corroborated with our exclusive that the Oxford band shifted 1.2million copies of the album – thanks to inside knowledge of a source close to the band – it means that Radiohead could have potentially earned a massive £4.8million from the album already!
Because the band doesn’t have a record deal, they get to keep the vast majority of the money with minimal overheads. If they were to sell the album through an online distributor, for example, they could see as little as a quarter of that money.
Of course, the band are netting more money via the £40 album box set sales and also the physical CD when it’s released early next year. Download sales are also set to continue.
It seems Thom Yorke and co. are laughing all the way to the bank, then.