Elvis Presley Marketed To Fresh Generation Of Fans

Elvis Presley’s marketing company is set to target teenagers and young people in 2007 in a bid to get the King known to a new generation of fans.

Paul Janowski, chief of marketing for Elvis Presley enterprises Inc, says they plan to make use of sites like YouTube and Myspace to exploit the Presley brand.

Other digital tactics such as mobile phone technology and podcasts will also be targeted in the incentive.

He explains: “I can't try to sell somebody Elvis who doesn't know who he is ... that he's not just some guy who's been gone for 30 years.

"Our opportunity demographic is really going to be 12 to 34 (years old), with a sweet spot around the 18-to-24 area.”

Janowski continued to Billboard: “We will take our MySpace page and we will focus on expanding our number of friends on MySpace, that kind of thing. There's all kind of Elvis content on YouTube, things that we put up, things that fans put up."

The Elvis Presley brand is still massive, with his state earning around $42million in 2006. His company now wants to expand that figure.