Universal To Sell Albums In Cardboard Packaging

To compete with online sales...

July 05, 2006 by Daniel Melia

Universal To Sell Albums In Cardboard Packaging

Universal Music Group have announced that they will sell CDs in cardboard packaging in an attempt to compete with download sales.

The world’s biggest record company home to the likes of U2 and Elton John will introduce a three tier system of packaging in Europe.

The cheapest cardboard packaging will see albums priced at £7 while the standard packaging with stay around £10 and they are also planning a deluxe range costing around £14.

Vice President Max Hole told the BBC: "We thought we should reboot the consumer's experience of buying CDs."

He added that the new cheaper packaging would be aimed at regenerating sales of older albums.

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Yes but is cardboard packaging going to walk to the shops and buy itself for you...... People download songs because they can’t be arsed going and and buting them, it’s much easier to sit at home and download it almost instantly. I do prefer physically buying them as the artwork and the presence of the CD and the case is part of the music, the artist wants you to have their artwork to have and to hold so you can see what message they are sending to the listener.
~ by harryroach 11/30/1999 Report