Bono has pleaded for the media to stop ‘dehumanising’ Africans.
The U2 singer who is currently touring the continent spoke from Rwanda and said that the clichéd way the press refer to African people causes detachment.
He said: "The thing I'm learning is breaking with clichés. We see this pattern of Africans displayed as supplicants. We need to start portraying Africans as noble, entrepreneurial, very handsome, beautiful, smart.
"Break the clichés. As people dehumanise African people it's very easy to turn away from them."
In Rwanda Bono visited survivors of the mass genocide that took part in 1994 and laid flowers at a memorial.
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