Jim Noir: 'I'm Not The New Flat Eric'

Jim Noir, whose song ‘Eany Meany’ is currently being hammered on a TV advert, says he doesn’t want to turn into the next Flat Eric.

The track is currently on heavy rotation on the Adidas World Cup advert and has brought about a surge of interest for the psychedelic popster.

He told Gigwise that it came as a shock to him that the song was picked, saying: “It was a bit of a surprise. I’m just hoping it doesn’t turn me into a Flat Eric.”

When asked if he might go the way of Babylon Zoo’s Jasman, he laughed: “No, I’ll try to remain grounded.”