Another effortless slice of sunny pop to further enhance bedroom multi-instrumentalist Jim Noir’s burgeoning reputation as the “new Brian Wilson”. Whilst such a claim is quite obviously sacrilege (everyone knows Katie Melua is the new Brain Wilson), 'Key Of C' – with its lazy, West Coast melodies layered over a crisp drumbeat - evokes happy memories of The Beta Band before they went crap, which is almost as big a compliment.
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