The East of England’s most progressive live-music event of the summer, over Saturday 1 & Sunday 2 September at the Norfolk Showground, is set to be even bigger and, in addition to the main and arena stages, will incorporate a series of ‘after-hours’ warehouse parties… so when the sun goes down, the night heats up.
The new Sundown Festival name has been chosen to reflect the timing of the event as one of the last big open- air summer festivals in the music calendar. The benefit of earlier sunsets will be utilised for maximum effect, with stunning levels of production assured. The name also embodies a fresh approach by the organisers to create an improved festival experience in every area and new additions to the management team, who have previously produced major events on behalf of Cream and Ministry of Sound, further underline the festival’s commitment to delivering a truly world class event.
Sundown Festival spokesman, Dion Clements comments: “The exciting mix of these chart-topping, urban-tipped and dance acts is just the start of what will be a massive line-up of the music world’s hot talents, in an event that is expected to firmly place the Sundown Festival on the annual, live-music event calendar. Together with the new name – truly appropriate for the timing of the festival towards the end of summer – the additional organisers and top line-up, we’re opening up the event to people from right across the UK as well as the fans who supported last year’s event on a massive scale.”