An unforgiving bombastic shout for the new music epicureans brought to you by legendary promoter Sean McLusky. THE1234 presents the best new underground music alongside inspirational international artists, set deep in the heart of London’s most creative and cultural quarter.

According to the man behind the festival, Sean McLusky, “THE1234 presents a program that always includes ‘heard them here first’ bands plus a good chunk of ‘will never hear of again’ but always vastly entertaining whatever happens. We are only interested in the sheer audacity and bluster of the Rock & Roll beast, presenting it in a truthful and raw situation, then witnessing the unstoppable scene this creates. In the 60’s it was in Chelsea, the 70’s was Noting Hill, the 80’s was Soho, the 90’s was Camden and the in the 2000’s it is SHOREDITCH. The world now looks to East London for new music.”