Photo: Wenn
The next time you fly American Airlines, you might get schooled on some “indie” music.
Major US airline American Airlines has announced that, in an attempt to capture a younger demographic, they will curate newer “indie”-centric playlists to play during boarding and exiting, as well as for use inside the cabin. The idea is to showcase “lesser-known up-and-coming artists such as The xx, Phantogram, M83 and Haim.”
As Buzzfeed reports, American Airlines representative Barbara Delollis wrote about the change on an internal AA blog. “For 2015, they sought out a style of music that’s upbeat yet not distracting, helps American stand out from the competition and appeals to younger generations,” she wrote.
She also clarified that you won’t just hear any old song “you might find on the iPod/Spotify of a Gen Xer or Millennial”, but that the playlist choices were carefully selected.
The decision to cater towards indie music fans reportedly came following customer feedback, as flyers opted to hear indie tunes over the instrumental music that was typically played.
Below are some of the playlists that American Airlines plans to incorporate into their regular flying routine. While they’ve got some music in there that might be pleasant to listen to while dealing with the painstaking process of boarding a plane, most of the tracks might not necessarily qualify as “lesser-known up-and-coming artists”. Hozier? The xx? Lykke Li? M83? Haim? Foster The People? Moby? They don’t really qualify as “lesser-known". What would your picks be for an airline-curated indie playlist?
