'Mean Everything to Nothing' is a music video/film series directed by Jason Bognacki & Clay Lipsky of Destroy Rock Music to accompany Manchester Orchestra's awesome album of the same name - re-released this week. When played in order, the eleven instalments form a cinematic tapestry that details a structured narrative intertwined with an abstracted montage of faded films and lost memories.
Here, the directors speak to Gigwise about the journey step by step as the videos unfold…
Ultimately this film follows our hero, Elaine, on a surreal journey through her mind's eye to confront the demons of her past and free herself from the emotional burdens that haunt her. Classic themes of life, family, love and loss are explored as she digs through a landscape full of challenge and change. Deep huh?!
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